Let's face it, you want your business or nonprofit to show up on the first page of Google search results, right? We'll untangle the mystery and take care of the three ways to do it - Google Ads, organic optimization (SEO), and Google Maps/Local. Our search engine marketing and management services allow internet users searching for your organization’s products or services to find you.
It's called a lot of different things - "pay-per-click" (PPC), "sponsored links", or simply "ads". In the end, everyone's talking about advertising on Google. And from the beginning, the key to success is in the strategy and execution. Beyond the goals of driving quality leads to your website, Google advertising should be tailored to meet your deeper marketing goals as well. Do you want to increase brand awareness, locally or beyond? Do you have a plan to recapture website traffic that didn't convert? Is there a message you are looking to deliver to a specific audience? OK, we've got lots of questions, but don't worry because we have all the answers, too.
Most folks new to online Ads should start off with a simple Search Ad campaign. We've found that once you're familiar with the process and effectiveness of Google advertising, a natural progression to Remarketing Ads and Display Ads often occurs. Our Google Ads management services are billed monthly with no long-term contracts. You can modify, pause, or end your campaigns at any time.
*Initial Setup Includes: Google Ads account creation, website/landing page review, keyword research, ad copywriting, sitelink and call extensions, structured snippet extensions, mobile, desktop and tablet configuration
Search engines give preference to sites that have valuable, relevant, and current content. Our website design skills and SEO expertise create sites that search engines favor. Once increased search engine visibility is achieved, ongoing content marketing is vital. Fresh content maintains the traffic flow to your site. A blog allows you to share valuable information with your customers. Blog posts shared across social media platforms build brand awareness and promote consumer engagement. Most importantly, search engine optimized content gets your website noticed by search engines.
Local search optimization is more important than ever. Consumers use their mobile phones to find local coffee shops, boutiques, and you name it stores where they will spend money. Google Maps/Google My Business is a huge factor in whether or not your organization comes up when consumers search. Simply put, online marketing works. We'll put you on the Google Map and make it work for your business or nonprofit.